Social media marketing is considered a hot cake for promoting businesses, no matter how big or small, but like any other technology it brings a set of drawbacks with itself. It is important to realize the cons while devising a strategy for social media marketing, this will make the job easier for marketers to tackle with the issues attached.
Lets us first talk about Authenticity of Information, we can see the world of social media being bombarded with content, related to information and entertainment every passing second. Now the question arises, how true is the information available on the web? how original are the reviews or feedback that is considered the backbone of social media marketing? Is the user content based on real experience by real users or just fabricated by paid content writers? These doubts and many other make social media unreliable in most cases.
Another concern faced by social media marketers is your views can get you in trouble, specially if you are talking about your competitors, government laws depending on what are the cyber laws in your location. Although many of us have the impression that they r free to say what they feel and express their views openly over social media, but it may land one in trouble especially if the political or religious views expressed are against the empowered group of the society.
Risk and Safety is still a question mark on the internet, no matter how secure the medium becomes, one thinks for a second before providing their financial information over the internet, specially on the social media. In terms of marketing, investing in this area and speculating the profits is still not fully possible. Many skilled social media specialists provide consultancy and speculate the potential revenue that can be gained on the web.
Fake Profiles is another problem, and tackling them can be frustrating for marketers. These fake profiles obstruct the advertisers in gathering authentic user based feedback or market information. Some times the number of fake profiles are reduced by responsible social media websites, however eliminating them completely seems impossible.
