Hooking the audience to the social media is the key, not just lingering over the social media and seeing its audience come and go. The strategic key is to make the audience come and stay. For example, a magazine cannot just take its printed content and publish on its online edition, it will fail immediately, because there is more that is required to be successful in the era of modern social media. the magazine readers of today, require not just visuals but also audio or even videos.They need more involvement by providing quick feed back and comments of magazine post, unlike in the past when the limited letters to the editor space catered to that need. There is no guarantee, that a successful print magazine will also be successful on social media.
Today, scientists are publishing their findings online, without having to wait to get their work published, like in the past. Similarly, musicians compose music and disseminate it on the web to welcome on hand comments and feedback regarding their work.
Advertising over the interactive social media is promising, the biggest advantage is, the initial posts are just to attract the attention of audience, once the marketers have their attention, the scenario can be left to flow on its own. The user himself will get involved during the interactive process of social media marketing.
Advertisers are usually reluctant to induce novelty in their advertising campaigns, and internet is still a new medium for the marketers. If its value is truely understood, companies can achieve remarkable results.
Skilled social media marketers, hire paid content writers, that create content each day, everyday to keep the advertisements fresh and crisp, attracting wide audiences. The successful marketers of today rate social media as the new marketplace of ideas, information, experiences, products and services - in short a marketplace of content.
This post is inspired by 'Content is King' by Bill Gates (1996)
