Coca-Cola's impressive Social Media Tactics

Talk about the guru in social media marketing, Coca-cola being the third most recognizeable global brands does it like no other, be it Twitter, instagram or youtube, Coca-Cola is seen and loved everywhere.

Maintaining its fresh image and making it alive eachday, Coca-Cola reminds audience of its constant presence in the market. Its impressive social media tactics can be adopted by mainstream brands for the successful marketing campaigns of their business.

Coca-Cola is basically everywhere, and its prompt marketers and social media specialists understand the importance of prompt marketing in today’s global media war. They could have just relied on traditional marketing strategies to capture their market share, but they did not stop there. It seems they came to conquer on social media with their powerful strategy.

Here is an overview of my favourite brand's success on social media, popular amongst young and old alike;

Engaging the audience:

Coca-Cola on Twitter with a huge fan following of 3.23 million global followers tweeting every other minute, totalling a 206,000 tweets is engaging its audience in the marketing of their every new business idea. These days the “share a coke” campaign is making stirs on the social media. The audience share a bottle of coke with their loved ones, and tweet it to be a part of the global brand promotion. 

Direct communication with consumers:
Coca-Cola is just doing it right with directly communicating with their consumers. They have a market analyst just to reply the tweets on twitter. This shows the brand's zest of being involved in consumer feedback and comments. 

Influencer/ Celebrity Involvement has been one of the core strategies of coke's marketing plan since the brand's inception. We see celebrity's from all walks of life like showbiz, sports, music etc endorsing the brand. In the picture below, we see Ryan Seacrest, a social influencer, popular among the American youth.

Collecting instant feedback everyday  and gaining trust of its target market by encouraging to make their brand the talk of today. this cute insta pic brought back 21.7 thousand love likes for the brand together with 560 comments.

Sponsoring global events has always been a part of marketing strategy of Coca-Cola, which results in recognition, reassurance and reinforcement of the brand in the minds of its target market. Coke has been involved in world cup matches of Cricket, Soccer, Basketball etc, cancer awareness programs, Musical programs like coke studio and many others.

Coca cola crushes social media, an interesting blog by Kevin Shively

learning points for other brands could be seamlessly encouraging and enganging your target market in your marketing campaigns, coke is doing it better than ever,  encouraging and endorsing music and sports events, popular in young and old alike, embrace new mediums and channels of communication and outreach.

Source: ideas taken from Coca Cola twitter and instagram official venues.